Portfolio

Written Press Release

Actual Press Release written by Nate Podboy used to engage local broadcast news stations. This press release helped them get an interview with News Anchor Stan Boney on WKBN. Attorney Melissa Rocci and Life Consultant Robyn Podboy team up to offer divorce counseling. Both Robyn and Melissa aim to provide a service (for those in need of divorce counsel, and those who have already hired an attorney) that is designed to produce empowered results.

Keurig Media Plan

An In-depth media analysis of Keurig Brewers

• Weekly and Yearly budget allocation
• Content:
• Executive Summary
• Competitive SWOT Analysis for Flavia and Nescafe
• Keurig SWOT Analysis
• Keurig Creative Brief
• Media Objectives

-Target Audience, Media Budget Allocation, Campaign Dates, National Campaign, Geographical Weight, Reach v. Frequency and Media Focus (Television, Magazine, Direct Mail).

Ohio University LGBT Center Public Relations Campaign Plan

My Public Relations team at Ohio University were able to conduct research, develop a plan and provide suggestions to further the awareness of the LGBT Center in the Athens community.

Our Research included:

1. An in depth Situational and SWOT analysis
2. New Goals and Objectives for the Center
3. Critical Analysis of other Universities: Texas A&M, Purdue, Miami of Ohio, and the University of Dayton
4. Formative Research Report
5. Communication Plan with Goals, Objectives, Messages, and Channels
6. Time Line
7. Budget
8. An Executive Summary of Research and course of Action

Through our research we have discovered that community members will respond best to events hosted by the LGBT Center. By finalizing our research, we have created a communications plan, which aims to better promote the LGBT Center to the Athens community outside of the university.