Ohio University LGBT Center Public Relations Campaign Plan

Ohio University LGBT Center Public Relations Campaign Plan

My Public Relations team at Ohio University were able to conduct research, develop a plan and provide suggestions to further the awareness of the LGBT Center in the Athens community.

Our Research included:

1. An in depth Situational and SWOT analysis
2. New Goals and Objectives for the Center
3. Critical Analysis of other Universities: Texas A&M, Purdue, Miami of Ohio, and the University of Dayton
4. Formative Research Report
5. Communication Plan with Goals, Objectives, Messages, and Channels
6. Time Line
7. Budget
8. An Executive Summary of Research and course of Action

Through our research we have discovered that community members will respond best to events hosted by the LGBT Center. By finalizing our research, we have created a communications plan, which aims to better promote the LGBT Center to the Athens community outside of the university.