Ohio University LGBT Center Public Relations Campaign Plan

Ohio University LGBT Center Public Relations Campaign Plan

My Public Relations team at Ohio University were able to conduct research, develop a plan and provide suggestions to further the awareness of the LGBT Center in the Athens community.

Our Research included:

1. An in depth Situational and SWOT analysis
2. New Goals and Objectives for the Center
3. Critical Analysis of other Universities: Texas A&M, Purdue, Miami of Ohio, and the University of Dayton
4. Formative Research Report
5. Communication Plan with Goals, Objectives, Messages, and Channels
6. Time Line
7. Budget
8. An Executive Summary of Research and course of Action

Through our research we have discovered that community members will respond best to events hosted by the LGBT Center. By finalizing our research, we have created a communications plan, which aims to better promote the LGBT Center to the Athens community outside of the university.

Written Press Release

FOR IMMEDIATE RELEASE

Contact: Robyn Podboy
Phone: (330) 757-4259
Email: press@happinesscoalition.com

NEW COLLABORATION HELPS THOSE STRUGGLING WITH DIVORCE

The divorce process can take a terrible toll on a person’s mental, physical and spiritual health…not to mention their pocketbook. It doesn’t have to be that way.

AUSTINTOWN—Rarely does choosing the right divorce attorney also lead you down the path to a happier life. Attorney Melissa Rocci and Life Consultant Robyn Podboy want you to know that divorce should not signify the end, but the beginning. RP Life Consulting (Ms. Podboy) and Divorce with Dignity, Inc. (Ms. Rocci) have teamed up to offer clients a truly unique service.

Both Robyn and Melissa aim to provide a service (for those in need of divorce counsel, and those who have already hired an attorney) that is designed to produce empowered results. Focusing on your individual needs, our collaboration will produce fulfilling results to create the life you desire! Look forward to rebuilding your life with a positive focus!

Published author and resident of Youngstown, Ohio, Robyn Podboy specializes in Relationship, Couples, and Individual Life Consulting. Robyn also facilitates a bi-weekly support group for those who have been affected by divorce or separation.

Attorney Melissa Rocci’s expertise in family and divorce law allow her to advocate on behalf of her clients and the community by referring those whose relationships are in need of individual and/or couples’ consulting.

About Robyn: A three time Published Author, Certified NLP Success Coach, Infinite Possibilities Instructor, International Retreat Facilitator and Louise Hay Heal Your Life® Licensed Facilitator offering Life Consulting, Couple Consulting, Support Groups, Workshops, and Retreats. In addition to life consulting, Robyn facilitates a bi-weekly support group for those who have been affected by divorce or separation.

RP Life Consulting and Rocci Law/Divorce with Dignity, Inc are located at:
Cider Mill Professional Center, 1570 S. Canfield-Niles Road, Building C, Austintown, Ohio 44515

http://www.RPLifeConsulting.com | http://www.RocciLaw.com

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If you’d like more information about this topic, or to schedule an interview, please contact Robyn Podboy at (330) 757-4259 or by email at press@happinesscoalition.com

4 Loko Craziness

(Pseudonyms have been used for subjects to avoid legal implication)

 

Underage drinking is one of the many concerns across campuses worldwide, and it is no different here at Ohio University. The Princeton Review currently ranked OU as the number two party school in America. As an undergraduate student I can clearly see that it lives up to the hype. However, some (relatively) new form of alcoholic beverage seems to be at the height of popularity among students at Ohio University, the infamous 4loko.

4loko is an alcoholic energy drink that contains 4 main ingredients: caffeine, taurine, guarana, and of course alcohol. They were created by 3 Ohio State University alumni and are headed by Pushion Projects. They come in 6 colorful flavors and just one can contains 12 per cent alcohol. Students around the university purchase and drink them because they are cheap and essentially, “A blackout in a can.”

Undergraduate student, Colonel Sanders says why he drinks 4lokos, “ I mean it’s only about $3 for one can of Loko which equals about 6 beers. You only need to buy a couple to have a good night. Sure it tastes like fart spray but on the other hand so does Natural Light.”

4lokos and other alcoholic energy drinks are a huge concern for Ohio University students and other college students alike. Their colorful cans and “tasty” flavors such as Blue Raspberry and Cranberry Lemonade are specifically marketed to college students. However not all college students are influenced by their attraction. Senior student, Marcellus Wallace said,” I like to steer clear of 4lokos because they make me ridiculously wired. When I drink one I have violent tendencies and usually end up breaking things around my apartment. I’ve seen way too many of my friends get sick from those things.”

There are also many physical dangers to your body once you combine caffeine and alcohol. Health experts say that the caffeine actually delays the effect of alcohol, which allows people to consume excessive amounts of alcohol. This energy drink is affecting college students all across the United States. There have been many reports on students becoming injured or hospitalized after consumption of the drink.

Alcoholic venues in Ohio University, such as the Busy Day Market, Big Cat Drive-thru, or the Union Street Market are known popular places to purchase the energy drink. You can buy either by cans at a time or you can buy them in bulk. Undergrad student, Frank (Loko) Leko claims to drink a 4loko at least once a day. “I usually buy them in bulk and sell them to people to make some extra cash. But I like 4lokos, they get me messed up quick and that’s the whole point.”

4loko is not alone in the alcoholic energy drink world, brands such as Jooze, Sparks, and Tilt are also popular in Ohio University. According to urbandictionary.com the term “Hyper Viper” was created on Palmer Street here in Athens. A Hyper Viper consists of drinking a 40 oz bottle of Cobra beer, and right before you’re finished you pour an energy drink (either 4loko, Jooze, Sparks, or Tilt) into your bottle. This is the definition of dangerous drinking habits, and allows for more injuries to happen at Ohio University.

Fortunately the Federal Trade Commission has been making steps to ban this alcoholic energy drink. They declared that beverages such as Four energy drinks that combine caffeine with alcohol are a “public health concern” and will not be allowed to stay on the market in their current form. Phusion Projects declared that they will remove guarana, taurine, and caffeine from the 4loko (Making future products only left with 1loko).

The FTC is making advances in the right direction but still ignores the fact that college students, especially at Ohio University, will still find alternative energy drinks to use. Ohio University is being overrun by alcoholic consumption and is finding new and more dangerous alternatives in fulfilling its urge.